Maintenance, Speed & Full SEO Optimisation
Ongoing WordPress maintenance combined with a comprehensive SEO overhaul — covering on-page, technical, and off-page optimisation to improve visibility and organic traffic.
Client
EZSignsOnline
Year
2023
Services
Maintenance & Updates, Speed Optimization, SEO Optimization
Stack
WordPress, PHP, MySQL
The Problem
The site needed reliable ongoing maintenance to stay secure and performant, but the bigger opportunity was in search visibility. The existing SEO foundation was weak — on-page elements were inconsistent, technical issues were holding back crawlability, and there was no off-page strategy in place — all of which were limiting organic reach and potential customer acquisition.
My Approach
Handled all ongoing maintenance: regular bug monitoring, plugin and core updates, scheduled backups, and security audits to keep the site protected. In parallel, carried out a full SEO project covering all three layers — on-page optimisation of titles, meta descriptions, headings, and content structure; technical SEO fixes including site speed, crawlability, structured data, and Core Web Vitals; and an off-page strategy to build domain authority through quality link acquisition.
The Impact
Full Coverage
SEO
Optimised
Load Time
Hardened
Security
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